90% of the top 10 phones on Christmas Day were iPhones
- 2019’s iPhone 11 was the most activated device on Christmas Day, followed closely by the iPhone XR.
- The leading device was iPhone 12 Pro Max, which has continued to see strong demand, as we reported earlier this month.
- The only non-Apple device to reach the top 10 was LG's budget K30 smartphone.
- Overall, new smartphone activations were down 23 percent year-on-year for the broader market.
- One interesting exception from the top ten list was the iPhone 12 mini, which has seemingly failed to catch consumers' attention.
A new report by Flurry Analytics found that nine of the top ten smartphones activated on Christmas Day last year were iPhones. Their research focuses specifically on the United States market, where Christmas Day is the largest single day for new smartphone activations.
2019’s iPhone 11 was the most activated device on Christmas Day, followed closely by the iPhone XR. The leading device was iPhone 12 Pro Max, which has continued to see strong demand, as we reported earlier this month.
The iPhone 12 has made gains as users gradually replace their existing devices in the months after launch. The only non-Apple device to reach the top 10 was LG's budget K30 smartphone. Overall, new smartphone activations were down 23 percent year-on-year for the broader market, according to Flurry. They speculate that this may be due to ‘financial hardships, more limited family gatherings, or more spread out gift-giving this year.’
From Flurry Analytics:
Overall, budget devices dominated the top ten, with the iPhone SE and LG K30 seeing 34 percent and 181 percent surges respectively. Flurry believes that the success of past years' models, such as the iPhone 11 and iPhone XR, indicates that American consumers were more price-sensitive this holiday season.
One interesting exception from the top ten list was the iPhone 12 mini, which has seemingly failed to catch consumers' attention - possibly due to a mere $100 price difference between the Mini model and the significantly larger iPhone 12.
Flurry Analytics uses data from over one million mobile applications, providing insights from two billion mobile devices per month. The company said it will soon report on the full month of December to give a clearer picture of smartphone activations.
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