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Spring comes without an Apple Event

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  • In recent years, Apple has been very predictable with its events, but not this year.
  • Apple is tipped to not hold its annual Spring Event.
  • There are simply no new products that are worth an Apple Event.



Despite Apple being super secret with everything it does, we always know that at certain times of the year, they host their annual events. But, it appears that this spring may not have an Apple event.

Whether it's the smooth transitions or the simple "Good morning" from Tim Cook, everyone across the globe loves tuning in to watch Apple's flagship releases, but the question needs to be asked: would you watch an event with only small product releases? Apple prides itself on its extravagant and elegant events that are successfully watched by millions of people, but it appears that the most watched events are the ones with the best products on offer. Image credit: Apple Inc. Now, why would they not hold a spring event? Long story short, they just don't have anything big to release. With the continuous pushback of their VR headset and also no flagship devices up for release, that means there is just nothing worthy of an event. Yes, there may be a new and larger MacBook Air or a new and faster Apple TV, but there is just nothing that Apple can release that would catch the attention of a large fanbase. Apple is a smart company, so it wouldn't waste money on an event that might not be watched. Image credit: Apple Inc. Don't get me wrong, who doesn't love watching an Apple Event? But from a broader perspective, it just wouldn't be the right move for Apple financially. Now, for all I know, Apple could secretly be working on a new product that no one knows about, but it seems most likely that there won't be a Spring Apple Event this year.

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