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Upcoming Apple Product Releases: Here’s What’s Coming in 2025

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  • 2025 is looking like a big year for Apple with some jaw-dropping upgrades and brand-new devices.
  • From a revamped iPhone SE to an ambitious new home robot, here’s a preview of what’s coming.
  • Ready for Apple’s smartest gadgets yet? Check out everything they might be releasing next year.

With 2024’s product launches in the rearview mirror, tech giant Apple is setting its sights on 2025. Industry reports hint at a packed year for the Cupertino-based company, including everything from refreshed iPads and MacBooks to next-gen smart home devices and highly anticipated iPhone updates. Here’s a detailed look at what Apple may unveil across 2025.


First Half of 2025: Big Debuts Across iPhone SE, iPad, and More

1. iPhone SE 4

A concept rendering of Apple's upcoming 2025 iPhone SE 4.Photo via HT Tech // A concept rendering of Apple's upcoming 2025 iPhone SE 4.

Expected to debut in March, Apple’s fourth-generation iPhone SE will bring a design reminiscent of the iPhone 14, marking a major upgrade for the SE line. Notable features include:

  • A18 Chipset
  • 48MP Main Camera
  • Enhanced Battery and Charging Capabilities

Likely to be priced around $499 in the United States, the iPhone SE 4 could also debut Apple’s AI-powered “Apple Intelligence” features for a broader audience.

2. AirTag 2

AirTags have become a popular accessory for Apple fans and users alike, helping them find their misplaced items like wallets, backpacks, luggage and more.

Photo via Travel + Lesiure // AirTags have become a popular accessory for Apple fans and users alike, helping them find their misplaced items like wallets, backpacks, luggage and more.

Rumored to arrive alongside the iPhone SE 4, the updated AirTag will reportedly sport a louder speaker, improved chip, and Apple Vision Pro integration for more accurate tracking. Its IP67 waterproof rating and replaceable battery are expected to carry over.

3. iPad 11

Apple's upcoming 11th-generation iPad might feature a new display upgrade.

Photo via Lifewire // Apple's upcoming 11th-generation iPad might feature a new display upgrade.

Apple’s entry-level iPad will be refreshed with:

  • 8GB RAM
  • A18 Chipset
  • WiFi 6E and Bluetooth 5.3 Support

Expected price adjustments make it a compelling entry-level device, offering Apple Intelligence and compatibility with the Apple Pencil Pro.

4. New Magic Keyboard for iPad

A budget-friendly Magic Keyboard for iPad users is on the way, aimed at the base iPad and iPad Air models. Apple reportedly plans to use silicone over aluminum to keep costs down, adding a function row for added utility.

5. Smart Home Wall Tablet

A concept for Apple’s rumored Smart Home Wall Tablet, aiming to act as a central control hub for Apple’s smart home ecosystem.Photo via Apple Scoop // A concept image of Apple’s rumored Smart Home Wall Tablet, aiming to act as a central control hub for Apple’s smart home ecosystem.

Set for a March release (at the earliest, rumors claim), Apple’s smart home wall-mounted display promises to be a versatile device:

  • 6-Inch Touchscreen
  • Rechargeable Battery
  • Integrated Speakers

According to sources, it will offer a unified control hub for Apple’s expanding smart home ecosystem.

6. Smart Home Cameras

A Hue branded smart home camera, an example of a product that Apple's potential smart home camera could directly compete with.

Photo via NotebookCheck // A Hue branded smart home camera, an example of a product that Apple's potential smart home camera could directly compete with.

Further expanding its smart home lineup, Apple’s home cameras are expected to integrate seamlessly with Apple devices, offering high-quality baby monitoring, security features, and potentially AI-based tracking.

7. MacBook Air with M4 Chipset

A concept image of a futute MacBook Air model in multiple color shades.

Photo via Majin Bu // A concept image of a futute MacBook Air model in multiple color shades.

Apple is set to update the MacBook Air line with M4 processors, Thunderbolt 4 support, and a larger battery. Both 13-inch and 15-inch models are expected by spring 2025.

8. Mac Studio with M4 Ultra

With an M4 Ultra chip, the 2025 Mac Studio could debut at WWDC, showcasing high-speed Thunderbolt 5 ports and WiFi 7, making it a powerhouse for creative professionals.


Second Half of 2025: Upgraded Macs, iPad Pro, and the iPhone 17 Series

1. New Macs with M5 SoC

Right now, the rumors are saying the Apple M5 chip can be expected in late 2025 or the first half of 2026.

Photo via WCCF Tech // Right now, the rumors are saying the Apple M5 chip can be expected in late 2025 or the first half of 2026.

The latter part of 2025 could see the first Macs equipped with Apple’s M5 chips, including Pro and Max variants, possibly with a thinner profile and OLED display.

2. iPad Pro with M5 Chipset

A concept render of Apple's upcoming iPad Pro 8th Gen, expected to feature the new M5 chip.

Photo via MacRumors // A concept render of Apple's upcoming iPad Pro 8th Gen, expected to feature the new M5 chip.

Apple’s M5-powered iPad Pro is projected for an October 2025 launch. Expected upgrades include a 2nm chip, more transistors, and advanced display technology.

3. Apple Vision Pro 2

A concept rendering of Apple's upcoming Vision Pro 2 model, coming 2025 or 2026.

Photo via 9to5Mac // A concept rendering of Apple's upcoming Vision Pro 2 model, coming 2025 or 2026.

The Vision Pro headset’s successor may incorporate the M5 chipset, enhancing performance for an immersive experience. While a 2025 release is possible, Apple is also rumored to be developing a lower-cost alternative.

4. Apple Watch Series 11

Apple’s next-gen smartwatch may debut with a microLED display, new health-tracking features, including blood pressure and glucose monitoring, and a fresh, more compact design.

5. AirPods Pro 3

Rumored upgrades include health-tracking features, an H3 chipset, and potential integration with Apple Intelligence. Design changes are likely subtle, but functionality enhancements could be significant.

6. iPhone 17 Series

A concept image of Apple's upcoming iPhone 17, expected to arrive in September 2025.

Photo via Apple Scoop // A concept image of Apple's upcoming iPhone 17, expected to arrive in September 2025.

Expected in fall 2025, the iPhone 17 lineup will bring Apple’s latest advancements to its flagship smartphone. Key updates include:

In a first, Apple is expected to introduce the “iPhone 17 Air” variant, offering a slimmed-down profile, scratch-resistant glass, and advanced anti-reflective coating.


2025 promises a bold year for Apple. Whether you’re eager for the latest iPhone or intrigued by Apple’s growing smart home ecosystem, there’s likely something for everyone. Which of these rumored releases are you most excited about?

Recommended by the editors:

Thank you for visiting Apple Scoop! As a dedicated independent news organization, we strive to deliver the latest updates and in-depth journalism on everything Apple. Have insights or thoughts to share? Drop a comment below—our team actively engages with and responds to our community. Return to the home page.

Published to Apple Scoop on 14th November, 2024.
Luke Everett

Luke Everett

Lead Technology Journalist

Luke Everett is Apple Scoop’s Lead Technology Journalist with 7 years of experience reporting on Apple hardware, software, and breaking news. Known for his investigative insights and in-depth analysis, Luke covers everything from major Apple keynotes to the latest rumors in the industry, helping readers stay ahead of the curve.

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