Apple may introduce a more expensive 'Ultra' iPhone in 2024
- Apple could release a new top-of-the-line iPhone model, the iPhone Ultra, as early as 2024, positioned above the current iPhone Pro and Pro Max models, according to Mark Gurman.
- Gurman speculates that the iPhone Ultra will have improved cameras, a faster chip, a larger display, and a possible portless design using wireless charging.
- Apple CEO Tim Cook hinted at the possibility of a future price increase on iPhones, indicating that customers may be willing to pay more for a better product.
- The iPhone 15 Pro and Pro Max are expected to come with USB-C and haptic volume and power buttons, with the iPhone 15 Pro Max possibly having a periscope lens with better optical zoom.
- The exact features and pricing of the iPhone Ultra remain unknown, but Apple has a history of innovation and pushing boundaries with each new release.
Apple could be gearing up to release a new, top-of-the-line iPhone model as soon as 2024, according to renowned tech tracker Mark Gurman. Gurman's weekly newsletter speculates that the device, which could be named the iPhone Ultra, could belong to the iPhone 16 series or later and would sit above the current iPhone Pro and Pro Max models. The iPhone Ultra is expected to feature an improved camera system, a more powerful chip, and a larger display, as well as possibly sporting a portless design relying solely on wireless charging.
Gurman's original prediction was that the iPhone Ultra would replace the iPhone Pro Max this year. However, his latest report suggests that Apple is eyeing a new and more robust high-end tier for its iPhones, with CEO Tim Cook hinting at the possibility of future price increases during a recent earnings call. Cook believes that consumers would be willing to pay more for a better product, and Apple has been giving them reasons to do so by adding exclusive features to its Pro and Pro Max models, such as the dynamic island on the iPhone 14 Pro and Pro Max.
Image credit: NotebookCheck
The iPhone 15 Pro and Pro Max are expected to come with USB-C and may even feature haptic volume and power buttons instead of physical buttons. The Pro Max model could also be the only device to feature a periscope lens with better optical zoom, further setting it apart from the rest of the models. Apple's push to establish a new high-end tier of iPhones is a fascinating development and the iPhone Ultra could potentially offer a more premium experience for consumers willing to pay more for the latest and greatest technology.
While the exact features and pricing of the iPhone Ultra remain to be seen, Apple has shown a tendency to push the boundaries with each new release. Gurman claims that the company has internally discussed the iPhone Ultra and that it could arrive in 2024, offering a more powerful camera and chip, as well as a larger display than the iPhone Pro Max. The iPhone Ultra could also have some extravagant features, such as a lack of a charging port and relying solely on wireless connectivity and charging. However, it's important to keep in mind that internal discussions about upcoming products do not guarantee that they will ever see the light of day. But with the existence of the Apple Watch Ultra and Cook's remarks about the importance of high-end iPhones to customers' lives, the company could be considering an ultra-high-end line of products.
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