Watch: Apple Reveals New M4 MacBook Pro Keynote
- Apple’s new M4 MacBook Pro is here, and it’s packing serious heat with up to 40 GPU cores and eye-popping speeds.
- Space black for everyone! Apple’s sleekest color yet just hit the MacBook Pro lineup.
- 16GB RAM as standard on all MacBook Pros—Apple’s aiming for serious multitasking power.
- M4 Max brings 500 GB/s memory bandwidth—they’re calling it a PC killer.
Apple’s anticipated hardware rollout this week continues, as the company announces its updated MacBook Pro lineup featuring the M4, M4 Pro, and M4 Max chips. The latest models build on Monday's release of the M4 iMac and Tuesday’s launch of the redesigned M4 Mac Mini.
Key Highlights from Apple's Announcement
In a polished video release on Apple's website and YouTube channel, Senior Vice President of Engineering, John Ternus, introduces the new MacBook Pro models. Apple’s promotional video opens with Ternus describing the M4 MacBook Pro as “packed with pro features, Apple Intelligence, and Apple silicon that’s more powerful than ever before.” With a cinematic touch, he dramatically flips open the new notebook, its power seemingly strong enough to blow his hair back—a nod to the model’s enhanced performance.
Photo via Apple Inc. // Apple's latest notebooks, the MacBook Pro series with M4, M4 Pro and M4 Max chips, has finally arrived.
The M4 MacBook Pro Series: What’s New
The refreshed MacBook Pro lineup comes in both 14-inch and 16-inch versions, with significant upgrades across all models:
- Entry-Level M4 MacBook Pro (Starting at $1,599):
- Now available in space black, a color previously reserved for higher-end models.
- Boasts up to 1.8x faster performance compared to the M1, making it ideal for tasks like photo editing.
- Features a neural engine that’s “up to 3 times more powerful than in M1,” boosting Apple Intelligence capabilities.
- Minimum RAM for this entry model is now 16GB, a notable bump from previous base configurations.
- M4 Pro MacBook Pro (Starting at $1,999):
- Increases base RAM to 24GB from the previous generation’s 18GB.
- M4 Max MacBook Pro (Starting at $3,199):
- Packed with 16 CPU cores and 40 GPU cores, delivering power for high-intensity tasks.
- Offers a bandwidth of over 500 GB per second, “four times the bandwidth of the latest AI PC chip,” as noted by Apple’s VP of platform architecture, Tim Millet.
- Enhanced CPU performance, up to 1.2 times faster than the M3 Max.
Photo via Apple Inc. // An image of Apple's new M4, M4 Pro and M4 Max chipsets.
Apple’s push toward more robust memory and processing power reflects its ongoing commitment to professional users who rely on speed and multitasking capabilities.
Memory Upgrades Across the Board
As part of its unified approach, Apple has eliminated the 8GB RAM base option across the new MacBook Pro lineup, making 16GB the new standard. The MacBook Air also received a similar memory upgrade to 16GB, underscoring Apple’s move to ensure more powerful, efficient devices throughout its laptop range.
Availability and Pricing
Pre-orders for the new MacBook Pro models opened on October 30, with the first shipments and in-store availability beginning Friday, November 8. Here's a quick look at the U.S. pricing:
| Model | Retail Price | Education Price |
|---|---|---|
| 14-inch MacBook Pro (M4) | $1,599 | $1,499 |
| 14-inch MacBook Pro (M4 Pro) | $1,999 | $1,849 |
| 16-inch MacBook Pro | $2,499 | $2,299 |
Models are available in both space black and silver, catering to fans of both traditional and modern aesthetics.
Photo via Apple Inc. // All of the features of Apple's new 2024 MacBook Pro series with M4, M4 Pro and M4 Max chipsets. Announced today, October 30, 2024.
For tech enthusiasts and professionals eager to push the boundaries of performance, Apple's latest MacBook Pro lineup promises a powerful combination of Apple Intelligence, impressive speed, and next-generation silicon. The series continues to advance Apple's goal of delivering pro-grade performance in compact, sleek devices tailored for creative and professional workflows.
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