Apple Vision Pro Set for AI Overhaul: What You Need to Know

Since the launch of the Apple Vision Pro at WWDC 2023 and its release in early 2024, Apple has enjoyed some success with the headset, particularly in the medical field. However, with a hefty price tag of $3,499, it hasn't exactly been a runaway hit in terms of sales. Now, Apple is reportedly looking to bolster the appeal of the Vision Pro with its latest AI technology, a move that could significantly change the game. Photo via Apple Inc. // Tim Cook introducing Apple Vision Pro to the world onstage at Apple Park in California When Apple announced its AI push with Apple Intelligence last month, the company mentioned it would initially be limited to newer Mac computers and the iPhone 15 Pro. But according to a recent Bloomberg report, Apple is actively working to bring this AI technology to the Vision Pro headset as well. This addition could potentially enhance the headset's functionality, making it more attractive to consumers.

The Bloomberg report highlighted a couple of key challenges that have delayed the integration of AI into the Vision Pro. One major hurdle is ensuring the AI's user interface looks and feels right in the mixed-reality environment of the headset, where computer-generated information is overlaid on live video. This isn't just a technical challenge; it’s about maintaining a seamless user experience without overwhelming or distracting the user. Photo via CMARIX // A concept image of how AI-powered video conferencing with Apple Vision Pro may look and function Another concern is Apple's computing infrastructure. The company is reportedly wary of overloading its systems if too many devices connect simultaneously. This cautious approach reflects Apple's strategy of rolling out AI features in phases, with a beta version expected later this year. Despite active development, it's clear that Vision Pro users will have to wait until at least next year for AI integration.

Apple's methodical approach to AI stands in stark contrast to the rapid releases from competitors like Google, Meta, Microsoft, and OpenAI. These companies have rushed their AI products to market, often resulting in mixed reviews and controversies, from spreading misinformation to repurposing copyrighted content without permission. Apple’s deliberate pace has won the confidence of investors, pushing its market value to new heights.

If Apple can successfully bring its AI tools to the Vision Pro, it could provide a significant boost to the device, which starts at a steep $3,499. While Apple hasn't disclosed specific sales figures, industry analysts and insiders suggest the headset hasn't met the company's sales expectations. To address these concerns, Apple is reportedly revamping its in-store demos, allowing potential buyers to transfer photos and videos from their devices to the Vision Pro and offering extended trials of the device's productivity features. Photo via Marcus Kane // A digital rendering of what Apple's next generation Apple Vision device may look. Apple is currently working on a cheaper version of Apple Vision Pro after analyzing consumer sales, usage and demand. In addition to these demos, Apple is rumored to be working on more consumer-friendly versions of the Vision Pro. These could include a lower-priced model, potentially with fewer high-end components to reduce production costs. Speculation suggests that future iterations might use fewer external cameras, a single Apple Silicon chip instead of two, and lower-resolution displays to bring down costs.

The integration of AI could transform the user experience, potentially turning the Vision Pro into a must-have device. For now, though, we'll have to wait and see how these developments unfold and whether Apple can maintain its reputation for innovation and quality.

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