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Why Is Apple Called Apple? Here's The Real Story

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Apple History
  • Steve Jobs revealed to Walter Isaacson the intriguing reason behind choosing the name 'Apple.'
  • Yet, the story runs deeper. The name 'Apple' has sparked years of speculation and various theories.
  • Dive into the mystery: Explore why 'Apple' was chosen and the fascinating theories that have emerged over time.

The origin of Apple's name has been a topic of speculation for many years. Steve Jobs, co-founder of Apple, revealed in Walter Isaacson’s biography that the name was chosen while he was on a fruitarian diet, and the name “Apple” was inspired by his visit to an apple farm. Jobs found the name “fun, spirited and not intimidating.” Steve Wozniak, Jobs’ co-founder, remembers Jobs suggesting the name after a visit to an “apple orchard.” Image credit: Apple Inc. Another popular theory is that the bite taken out of the Apple logo was inspired by Alan Turing, the father of theoretical computer science and artificial intelligence. It's said that Turing died after biting into an apple laced with cyanide. However, Rob Janoff, the creator of the famous logo, stated that the bite was intended to show the size of the apple and differentiate it from other fruits. Although Apple didn’t intend to commemorate Turing, Jobs once told Stephen Fry that he wished it had.

In the 1970s, many companies chose names that appeared near the front of the phone book, to increase their visibility to customers. With the name Apple, the new computer company would appear ahead of Atari, where Jobs used to work. Jobs confirmed this theory in an 1980 presentation, stating that the name was partly chosen because he liked apples and partly because Apple was ahead of Atari in the phone book. Image credit: Apple Inc. Another theory is that Apple represents Isaac Newton, who discovered gravity after an apple fell on his head. The original Apple logo featured a picture of Isaac Newton sitting under the Apple tree, and was designed by Steve Jobs. However, this logo was quickly replaced by the colorful apple with a bite taken out of it. Jobs made a connection to Newton and included a quote from a poem by Wordsworth, indicating that he felt a connection with the scientist. Image credit: Apple Inc. There is also a theory that the apple with the bite taken out of it represents the apple from the Garden of Eden. The bite of the forbidden fruit from the tree of knowledge is said to have led to Adam and Eve's enlightenment, and computers are seen as a tool for enlightenment. However, this theory lacks evidence.

There have been suggestions that Jobs chose the name Apple because of his admiration for the Beatles and their label, Apple Corps. However, Wozniak claims that Jobs chose the name despite the existence of the Beatles label. The name stuck because they couldn’t come up with anything better. Apple and Apple Corps were involved in multiple legal disputes, which culminated in 2006 at the High Court of Justice over the existence of the iTunes Music Store. The court ruled in favor of Apple Computer.

In conclusion, there are several theories behind the origin of Apple's name, but the truth is that Jobs and Wozniak simply couldn't come up with a better name. Regardless of its origin, the name Apple has become synonymous with innovation and quality, and the company has made a significant impact on the world of technology.

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Published to Apple Scoop on 1st February, 2023.
Flynn Lo Faro

Flynn Lo Faro

Team Leader / Editor-in-Chief

Flynn has been covering technology for over a decade, with a deep focus on all things Apple. As the Editor-in-Chief of Apple Scoop, Flynn ensures the team delivers the most accurate and up-to-date information on Apple news, rumors, and product releases. His passion for tech journalism and editorial expertise guide the site’s vision and maintain its high standards.

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