Watch Live: Apple’s September 2024 Event – iPhone 16, Apple Watch 10, AirPods 4 & More
- Buckle up, Apple’s “Glowtime” event is about to shake up the tech world.
- The iPhone 16 might just steal the show, but there’s more lurking in the shadows.
- Siri's been slacking—could this be her big glow-up moment?
- Will Apple play it safe with their AI demos, or is there a surprise waiting?
- And don’t forget, there's always one more thing... or is there?
Apple's next big event, set for September 9, 2024, promises to light up the tech world with the tagline “It’s Glowtime”. The Cupertino giant is expected to unveil its latest innovations, headlined by the new iPhone 16 series. As the anticipation builds, let’s break down what to expect from this much-hyped September event.
Event Details:
- Date: Monday, September 9, 2024.
- Time: 1 p.m. ET / 10 a.m. PT.
- Location: Steve Jobs Theater, Apple Park, Cupertino.
- How to Watch: Live stream on Apple’s YouTube channel, website, and the Apple TV app.
Pro tip: The easiest way to watch Apple's 'It's Glowtime' event is by watching via Apple's official YouTube stream, located below. You can even set a reminder in the YouTube app — you'll be notified when it's showtime (or should we say, you'll be notified when it's glowtime!)
What to Expect: The Spotlight’s on the iPhone 16
Photo via NotebookCheck // Apple's iPhone 16 series is coming. Is this how they will look? We will find out in a few days!
September means iPhone season, and this year is no exception. The headliner? The iPhone 16 lineup, which is rumored to feature:
- At least four models: including the standard iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.
- A new photo button on Pro models, mimicking the shutter button of a digital camera—allowing users to press lightly for focus and to press fully for a snap.
- The Action Button, a customizable shortcut button, now available across all models (previously exclusive to the 15 Pro).
Will There Be a “Siri Glow-Up?”
Apple’s event graphic—a glowing Apple logo in Siri’s signature colors—has many speculating that Siri is getting a major overhaul. Since its debut, Siri has fallen behind its AI competitors, but the introduction of Apple Intelligence this year may change that.
Apple Intelligence, showcased at WWDC 2024, will likely take center stage once more. Positioned as Apple’s AI-driven answer to everything from photo organization to predictive text, Apple is betting big on AI. “It’s clear that Apple’s AI push is about more than catching up—it’s about making features that just work,” tech insider Mark Gurman noted in a recent Bloomberg report.
Photo via Jason Deegan // This years iPhone 16 models are expected to come in some fancy new colors, alongside new colors for the Pro and Pro Max models.
AI Demos: Will They Be as Slick as the Show?
Apple has a reputation for delivering polished presentations with pre-recorded keynotes that leave little room for error. With competitors like Google and Microsoft stumbling during live AI demos this year, expect Apple to play it safe with pre-recorded segments. Whether Apple Intelligence will shine in real-world use remains to be seen, but AI enthusiasts are eagerly awaiting the full rollout in 2025.
More Than Just iPhones?
Apart from the iPhone 16, there’s buzz around other product releases, including:
- Apple Watch: New models or a refreshed design are expected, with rumors suggesting a plastic version aimed at younger users.
- AirPods: New models may be introduced, possibly with AI-powered features or enhanced audio quality.
- Mac Mini: Reports hint at a revamped, smaller Mac Mini, possibly featuring the M4 chip.
What’s the Deal with iOS 18?
While we saw a preview at WWDC in June, the event will likely confirm the official iOS 18 release date. Expect new features designed to leverage Apple Intelligence and AI-based enhancements, especially for iPhone 16 Pro models.
What About the Next Event?
Apple typically hosts another event in October, focusing on Macs and iPads. However, with an iPad-focused event in May 2024, the October event might focus more on MacBooks and macOS updates.
Looking Ahead to "Glowtime"
In a world where tech events are becoming ever-more focused on AI-driven innovations, Apple is expected to put its own spin on the trend. With its usual slickness, some surprises, and likely no shortage of glowing screens, the Glowtime event is shaping up to be a major moment for 2024’s tech calendar.
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