Sales of iPhone 12 and 12 Pro are higher than expected
- iPhone 12 and 12 Pro have approximately 30-35% share of new iPhone shipments this quarter
- Expectations for iPhone 12 mini downgraded
- iPhone 12 Pro popularity is surprising
With the official pre-order date just last week, Apple analyst Ming-Chi Kuo has released a research note detailing a surge in demand for this year's iPhone 12 series.
Kuo has previously stated that Apple's estimated shipment allocations placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, the strong interest in the iPhone 12 Pro in pre-orders has caused him to revise that.
“The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the US and Europe.”
![](https://cdn.slashgear.com/wp-content/uploads/2020/10/iphone-12-pro-iphone-12-2-1-1280x720.jpg)
After the event, many customers and journalists were left scratching their heads about whether the differences in the iPhone 12 and 12 Pro justified the big difference in cost - considering the two devices are very similar.
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Thank you for visiting Apple Scoop! As a dedicated independent news organization, we strive to deliver the latest updates and in-depth journalism on everything Apple. Have insights or thoughts to share? Drop a comment below—our team actively engages with and responds to our community. Return to the home page.25th October, 2020 at 9:48 am by Flynn
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