Watch: Apple Quietly Releases M4 iMac Keynote
- Apple just dropped a 10-minute keynote—no stage, just pure iMac and AI.
- Get a sneak peek at the M4 iMac’s new look, faster chip, and AI upgrades.
- Ready to preorder? Here's what Apple didn't say in the press release.
- With hints of more to come, this week’s Apple drops might surprise you.
In an unexpected twist, Apple introduced the new M4 iMacs through a brief, pre-recorded keynote video rather than its usual live event. Released Monday, this 10-minute video didn’t hold back on features, even if the format felt low-key. As always, Apple’s visual storytelling is in full force, with dramatic pans across Apple Park leading into executive-driven discussions that capture the latest in Apple hardware and AI advancements.
“The first four minutes of the video cover Apple Intelligence, so skip to 4:40 if you just want to watch the bit about the iMac,” notes Juli Clover, emphasizing how much the AI-focused content anchors the keynote.
Key Takeaways
New M4 iMac Models and Pricing
The M4 iMac lineup starts at $1,299, with pre-orders now live. Apple has slated the official release for November 8. Despite the short presentation, these iMacs mark a significant upgrade, equipped with the powerful M4 chip and vibrant color options, sure to appeal to creatives and power users alike.
Photo via Apple Inc. // Pictured: Apple's new 2024 M4 iMac, including new 2024 Magic Mouse, Magic Trackpad and Magic Keyboard.
Apple Intelligence and AI Upgrades
The keynote kicks off with Apple Intelligence product manager Allegra Tepper detailing new AI features coming to iPhones, iPads, and Macs. These updates include writing assistance tools and enhanced Siri responsiveness, now with a rainbow-colored edge graphic whenever Siri listens—a subtle but visually engaging cue.
M4 iMac’s Unique Design
iMac product manager Sree Panuganty takes over mid-way through the video, introducing viewers to the M4 iMac lineup in a variety of colors. He discusses the M4’s architecture, giving users a glimpse of how this iMac iteration offers better speed and efficiency over its predecessors. “You won’t see anything groundbreaking in this video,” Clover points out, “but it’s a nice way to get a good look at the machine and digest what makes it different from last year’s model.”
Photo via Apple Inc. // Apple's much anticipated 2024 M4 iMac is here.
A Subdued Yet Packed Announcement
Apple’s choice of a shorter, focused keynote likely reflects the confidence it has in these products’ appeal, without the need for a full-scale live event. Alongside the iMac unveiling, the tech giant hinted at more announcements throughout the week, suggesting additional M4 MacBook Pro and new M4 Mac mini models could be on the horizon.
Where to Watch
For those who want to see the full keynote, Apple has released the video on YouTube and included a “Watch the announcement” link on its iMac product page.
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