Watch: Apple CEO Tim Cook speaks about privacy at CPDP Conference
As was stated last week, Apple CEO Tim Cook appeared in the European Computers, Privacy & Data Protection (CPDP) conference in Brussels, which is an annual gathering focusing on privacy and technology.
Following this, Apple published a video this Tuesday which featured Tim Cook speaking on privacy as an opening remark from Apple. In the 12 minute video, Tim expressed his concern as well as Apple’s commitment to the privacy and data security of its users. He even argued that digital advertising companies have been acquiring unnecessary data related directly with user’s personal life. Although Cook didn’t mention Facebook directly, he did condemn companies that use privacy breaches as a business model.
Furthermore, he added that Apple stays firm with its commitment of protecting users privacy through new App Store privacy labels and a new App Tracking Transparency (ATT) feature. App Tracking Transparency is set to be in action with iOS 14.5 later this spring. It will basically force developers to explicitly require permission from the user for any kind of data collection or tracking, even across other apps or websites.
Finally, he said technology is meant to assist and make a person’s life better than ever and it shouldn’t be allowed to govern a person.
Recommended by the editors:
Thank you for visiting Apple Scoop! As a dedicated independent news organization, we strive to deliver the latest updates and in-depth journalism on everything Apple. Have insights or thoughts to share? Drop a comment below—our team actively engages with and responds to our community.4th February, 2021 at 11:25 am by Yash
No password required
A confirmation request will be delivered to the email address you provide. Once confirmed, your comment will be published. It's as simple as two clicks.
Your email address will not be published publicly. Additionally, we will not send you marketing emails unless you opt-in.